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196+ forum Milan

Get excited for 196+ forum Milan 2023

The wait has finally come to an end. Let us meet again for the 196+ forum Milan from 16 – 17 April 2023. Our location has moved from the Lambrate area to a more central location in Tortona, right in the beating heart of Salone del Mobile, where we have secured one of the best hotels in the area, which stands out with its unique style. The nhow hotel Milan will be the new home for the 196+ forum Milan, as the event continues to be the benchmark as the leading annual conference for hospitality investment & design!

As the 196+ forum Milan is organized in conjunction with Salone del Mobile, the leading global design and furniture fair, the events focus remains on hospitality investment and design. Therefore, we will have the movers and shakers, the technology players and game-changers with us at the 196+ forum Milan. To ensure that you make new contacts and refresh existing ones, dont miss this year´s event and join us in Milan.

2022 Highlights:  

With more than 30 speakers on stage, 196+ forum Milan once again became an international platform where people working in the same sectors gather and exchange ideas. We had the opportunity to get Giovanni de Niederhäuserns, Senior Vice President Architecture at Pininfarina, vision on the market. Francesca Muzio, Founder of FM Architettura, told us lessons to learn from the yacht industry. We even learned how Italy’s National Recovery and Resilience Programme fosters its economy after the COVID-19 pandemic.  

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Hotel Design Award:

The introduction of the Hotel Design Award proofed to be the highlight during our gala dinner, where we had the opportunity to celebrate a worthy winner! With 15 hotel applications from nine European countries, the interdisciplinary ten-member jury had tough selections to make. Casa Cook Samos, the winner of this year’s award, convinced the jury in particular by the clear, yet restrained design line of the resort and by using predominantly local construction and furnishing materials.

More information on the Hotel Design Award 

Let´s meet again and network

The 196+ forum Milan is a two day event including the Walk & Talk City Tour, the Reception as official opening for the event and the Conference day with expert debates, interactive sessions, insightful case studies and networking opportunities, alongside an exhibition, dedicated to hospitality.

We would like to start the 196+ forum Milan on Sunday, 16 April 2023 with an excursion through the city center of Milan. Explore Milan from a different perspective and get introduced to the latest hotel projects and highlights of the metropolis. The last stop of the Tour will be the Reception of 196+ forum Milan at one of the leading rooftop bars in Milan. Expect live music, amazing drinks and the perfect atmosphere to mingle. All attendees of the 196+ forum Milan are welcome to join us to the Walk & Talk Tour and Reception the day before Conference.

The Conference part of the 196+ forum Milan takes place on Monday, 17 April 2023 at nhow Hotel Milan, Via Tortona 35, 20144 Milan. At the Conference, leading hospitality investors, developers and operators address key challenges of the industry. One highlight of the evening will be the Festive Dinner. Expect modern Italian cuisine with an international twist, for all attendees. Once again you are welcome to take the opportunity to connect with our speakers, moderators and likeminded souls. During our Festive Dinner we will present the Hotel Design Award winner of 2023.

Curious? Contact us vienna@196plus.com

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196+ forum Milan ©Mila Zytka/Annex Productions