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196+ forum Milan

Please save the date for next year – 16 – 17 April 2023

It’s a wrap! Milan once more proofed to be the center for architecture, design and furniture and we were happy to welcome more than 250 participants at our 196+ forum Milan from around Europe who came together to exchange and discuss insights of the hospitality industry.
Investors, developers, real estate companies, hotel operators, consultants, architects and designers all actively joined our conference. We are grateful for everyone’s contribution!

2022 Highlights:  

With more than 30 speakers on stage, 196+ forum Milan once again became an international platform where people working in the same sectors gather and exchange ideas. We had the opportunity to get Giovanni de Niederhäuserns, Senior Vice President Architecture at Pininfarina, vision on the market. Francesca Muzio, Founder of FM Architettura, told us lessons to learn from the yacht industry. We even learned how Italy’s National Recovery and Resilience Programme fosters its economy after the COVID-19 pandemic.  

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Hotel Design Award:

The introduction of the Hotel Design Award proofed to be the highlight during our gala dinner, where we had the opportunity to celebrate a worthy winner! With 15 hotel applications from nine European countries, the interdisciplinary ten-member jury had tough selections to make. Casa Cook Samos, the winner of this year’s award, convinced the jury in particular by the clear, yet restrained design line of the resort and by using predominantly local construction and furnishing materials.
More information on the Hotel Design Award 

What industry leaders said about the last 196+ forum Milan

Italy is now one of the hottest hospitality destinations in Europe and the event showed a keen interest in this market.
Michael Widmann, Managing Director, PKF hospitality group

Thanks for the opportunity to be with your audience. This is the time to invest by offering better services and taking into account the key issues of the future, which will be those related to the environment, people and governance.
Marco Malacrida, Director of Italy, STR

I would like to thank 196+ events for making the forum Milan a huge success. Excited about the vibrant future of Milan, of our industry, its recovery and about all the work we are doing to improve the Italian Real Estate Hotels Value report.
Monica Badin, Senior Real Estate Hospitality Department, World Capital

Interested in becoming a partner of the next 196+ forum Milan? Contact Sebastian Dachtler –sebastian.dachtler@196plus.com


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196+ forum Milan ©Mila Zytka/Annex Productions

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