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Agenda 196+ hotelforum 2021

Conference language is German with simultaneous interpretation (DE <> EN) from the main stage in English. 


Bayerischer Hof -
programme from main stage 
(with live streaming)

Virtual programme

09:00 a.m.


09:45-10:00 a.m.

Welcome address

Andreas Martin, Managing Director, hotelforum

10:00-11:00 a.m.

Project Showcases: News from the industry at 15-minute intervals 

10:00: 10 nominated hotels for the Hotel Property Award 2021, Andreas Martin, Managing Director, hotelforum

10:15: Radisson Collection Hotel, Palazzo Nano Venice, 
Daniel Twerenbold, Regional Director Switzerland, Italy, Austria & Southeast Europe, Radisson Hotel Group

10:30: IKEA & Jo&Joe Vienna, 
Sandra Sindler-Larrson, Establishment Manager IKEA AT/ Project Manager Wien Westbahnhof, IKEA Austria and Thiemo Willms, Director Development Central Europe, AccorHotels 

10:45: Adina Hotel Munich, 
Mary Noonan, Director Design & Projects Europe Adina Hotels

Breakout session I:

BIM - Part II

André Friedel, Gesamtkompetenzverantwortlicher BIM-Management und -Consulting“ (in D-A-CH-L), Drees & Sommer

Urban Knapp, Board of Directors, Kühnl + Schmidt Architekten

Katharina Beatriz Varga, Key Account Management Hospitality, JUNG

powered by JUNG

11:00-12:00 a.m.

Techno Pitch for 5 nominated start-ups
(Hospitality UPGRADE Award)

Presentations of digital, sustainable solutions for hotel operation and hotel properties at 10-minute intervals

chaired by Christian Fiedler, Managing Partner, Hospitality Pioneers (Gastgewerbe Magazin)

in cooperation with GNERATOR powered by GIRA

Breakout session II:

"Finanzierungsformen in der Ferienhotellerie" 

powered by mrp hotels and

Warth & Klein Grant Thornton

12:00-1:00 p.m.

Bavarian Snack

 Lunch break

1:00-1:15 p.m.

“Transformation of the European Hotel Market during C-19 - an overview” (English)

Tom Emanuel, Director, STR, London 

1:15-2:15 p.m.

CEO interview (English):

“Transformation – focusing on changes for the hospitality sector post-Covid and in general”

with Federico J. González, CEO, Radisson Hotel Group in conversation with Michael Widmann, CEO, PKF hospitality group

2:15-3:15 p.m.

Panel discussion I (English):

“Transformation - hotels as new ways of living”

Eric Jafari, Chief Development Officer & Creative Director, Edyn Group, London

Erik Nissen Johansen, Founder & Creative Director, Stylt Trampoli, Gothenburg

Hans Meyer, Co-founder & Managing Director Zoku, Amsterdam

Tina Norden, Partner, Conran & Partners, London

chaired by Guy Dittrich, Content Creator, Host and Moderator, London

3:15-4:00 p.m.

Coffee break

Coffee break

4:00-4:15 p.m.

3 Questions to

Otto Lindner, Chairman of the Board, Lindner Hotels and 

Marco Nussbaum, Board of Directors, German Hotel Association (IHA) 

4:15-5:15 p.m.

Panel discussion II: 

"Transformation: Hospitality meets XYZ" 

Erik Florvaag, Managing Director, GHOTEL Group, Bonn

Claus-Dieter Jandel, Executive Vice President & Chief Development Officer, Deutsche Hospitality, Frankfurt

Martina Maly-Gärtner, COO and Member of the Board, UBM Development, Vienna

Dietmar Ploberger, Senior Project Manager, SIGNA Real Estate Management, Vienna

chaired by Christian Walter, CEO, PKF hospitality group

powered by PKF hospitality group

Breakout session III: (English)

"Hospitality Asset Value: The Case for a Net Zero Approach“

JoAnna Abrams, CEO, MindClick, Bend, Oregon 

Adrian Flück, Director Hotel Investment Management, Invesco Real Estate, Munich

Sumida Goel, Manager Design & Technical Services, AccorHotels Germany, Munich

Hilda Impey, Creative Director & Founder, Hilda Impey Studio, Dubai

Louise Holder, Environment Manager, InterContinental Hotels and Resorts, London 

Prof. Dr. Willy Legrand, Professor at IU International University of Applied Sciences, Bonn

chaired by Beatrix Boutonnet, Business Journalist

powered by Bette

5:15-5:45 p.m.

Hospitality UPGRADE Award ceremony

chaired by Christian Fiedler, Managing Partner, Hospitality Pioneers (Gastgewerbe Magazin) and speaker of the pitch jury 

in cooperation with GNERATOR powered by GIRA

5:45-6:30 p.m.

Hotel Property Award ceremony

6:30 p.m.

End of conference programme and live streaming

7:00 p.m.



 Programme is subject to change. 

You want to participate? Please, register and book a ticket: Registration