Home 196+ forum 196+ hotelforum Agenda 196+ hotelforum 2022 Agenda 196+ hotelforum 2021

Agenda 196+ hotelforum 2021

Conference language is German with simultaneous interpretation from the main stage in English (DE <> EN). 


Bayerischer Hof -
programme from main stage 
(with live streaming)

Virtual programme

09:00 a.m.


09:45-10:00 a.m.

Welcome address

Andreas Martin, Managing Director, hotelforum

10:00-11:00 a.m.

Project Showcases: News from the industry at 15-minute intervals (German)

10:00: 10 nominated hotels for the Hotel Property Award 2021, Andreas Martin, Managing Director, hotelforum

10:15: Radisson Collection Hotel, Palazzo Nano Venice, 
Daniel Twerenbold, Regional Director Switzerland, Italy, Austria & Southeast Europe, Radisson Hotel Group

10:30: IKEA & Jo&Joe Vienna, 
Sandra Sindler-Larsson, Establishment Manager IKEA AT/ Project Manager Wien Westbahnhof, IKEA Austria and Thiemo Willms, Director Development Central Europe, AccorHotels 

10:45: Werksviertel & Adina Hotel Munich, 
Mary Noonan, Director Design & Projects Europe, Adina Hotels and Prof. Johannes Ernst, Managing Partner, Steidle Architekten and Professor at TU Darmstadt

Breakout session I: (German)

"BIM meets Hospitality"

In conversation:

André Friedel, Head of BIM-Consulting, Drees & Sommer

Martin Kemmer, Managing Director, Place Value

Urban Knapp, Board of Directors, Kühnl + Schmidt Architekten

Christina Suess, Facility Manager, Phoenix Contact Electronics

Katharina Beatriz Varga, Key Account Management Hospitality, JUNG

powered by JUNG

11:00-12:00 a.m.

Techno Pitch for 5 nominated start-ups (German)
(Hospitality UPGRADE Award)

Presentations of digital, sustainable solutions for hotel operation and hotel properties at 10-minute intervals

FANZ - Michael Menzel, Co-Founder & CEO, Fanz

COMYDO - Felix Ueckermann, Co-Founder & CTO, Uniberry

GAUVENDI - Markus Müller, Managing Director, GauVendi

 STAYMATE - Misha Moellner, Co-Founder, Staymate

PFLANZNEST - Pawel Nestorowicz, Managing Director, Pflanznest

chaired by Christian Fiedler, Founder, Hospitality Pioneers (Gastgewerbe Magazin)

in cooperation with GNERATOR powered by GIRA

Breakout session II: (German)

"Leisure hotel industry: Who (also institutionals?) finances what (international brands?) and how (also project developments/forward deal)?" 

Jörg Lindner, Geschäftsführender Gesellschafter,
12.18. Investment Management

Albrecht Richard, Partner, Warth & Klein Grant Thornton AG Wirtschaftsprüfungsgesellschaft

Marc de Vocht, Managing Director & Partner,
Mountain Residences / PURE Resorts & Apart-Hotels Austria

chaired by Olaf Steinhage, Partner, mrp hotels and Martin Schaffer, Managing Partner, mrp hotels 

powered by mrp hotels and

Warth & Klein Grant Thornton

12:00-1:00 p.m.

Bavarian Snack

 Lunch break

1:00-1:15 p.m.

“Transformation of the European Hotel Market during C-19 - an overview” (English)

Tom Emanuel, Director, STR, London 

1:15-2:15 p.m.

CEO interview (English):

“Transformation – focusing on changes for the hospitality sector post-Covid and in general”

with Federico J. Gonzalez, CEO, Radisson Hotel Group in conversation with Michael Widmann, CEO, PKF hospitality group

2:15-3:15 p.m.

Panel discussion I (English):

“Transformation - hotels as new ways of living”

Eric Jafari, Chief Development Officer & Creative Director, edyn, London

Erik Nissen Johansen, Founder & Creative Director, Stylt Trampoli AB, Gothenburg

Hans Meyer, Co-founder & Managing Director Zoku, Amsterdam

Tina Norden, Partner, Conran & Partners, London

chaired by Guy Dittrich, Content Creator, Host and Moderator, London

Breakout session III: (German)

"Serviced living – what’s next? Success model with future appeal?"

Gerhard Maringer, Co-Founder & CTO, numa group

Eric Schuetz, Developer, Jaimee Student home

Tobias Siegel, Consultant, PKF livingexperts

Patrizia Zueck, Sales Manager, Zoku Vienna     

chaired by Nils Heckscher, Director I Head of Africa, PKF hotelexperts

3:15-4:00 p.m.

Coffee break

Coffee break

4:00-4:15 p.m.

3 Questions to (German)

Marco Nussbaum, Board of Directors, German Hotel Association (IHA) 

4:15-5:15 p.m.

Panel discussion II: (English)

"Transformation: Hospitality meets XYZ" 

Erik Florvaag, Managing Director, GHOTEL Group

Claus-Dieter Jandel, Executive Vice President & Chief Development Officer, Deutsche Hospitality

Martina Maly-Gärtner, COO and Member of the Board, UBM Development, Vienna

Dietmar Ploberger, Senior Project Manager, SIGNA Real Estate Management, Vienna

chaired by Christian Walter, CEO, PKF hospitality group

powered by PKF hospitality group

Breakout session IV: (English)

"Hospitality Asset Value: The Case for a Net Zero Approach“

JoAnna Abrams, CEO, MindClick, Bend, Oregon 

Adrian Flück, Director Hotel Investment Management, Invesco Real Estate

Sumida Goel, Manager Design & Technical Services, AccorHotels Germany

Hilda Impey, Creative Director & Founder, Hilda Impey Studio, Dubai

Louise Holder, Environment Manager, InterContinental Hotels and Resorts, London 

Prof. Dr. Willy Legrand, Professor at IU International University of Applied Sciences

chaired by Beatrix Boutonnet, Business Journalist

powered by Bette

5:15-5:45 p.m.

Hospitality UPGRADE Award ceremony (German)

chaired by Christian Fiedler, Founder, Hospitality Pioneers (Gastgewerbe Magazin) and speaker of the pitch jury 

in cooperation with GNERATOR powered by GIRA

5:45-6:30 p.m.

Hotel Property Award ceremony (German)

6:30 p.m.

End of conference programme and live streaming

7:00 p.m.



 Programme is subject to change. 

You want to participate? Please, register and book a ticket: Registration