196+ forum Milan

14 - 15 April 2024

The 196+ forum Milan is the annual conference for hospitality investment & design. Held in conjunction with the Salone del Mobile, the leading international design fair, the 196+ forum Milan is the main event for architecture, design and furniture within the hospitality industry.

Programme 196+ forum Milan 2024

With more than 200 participants from all around Europe and more than 20 people on stage, the 196+ forum Milan 2024 invites specialized investors, developers, real estate companies, hotel operators, consultants, architects and designers to come together, exchange industry knowledge and upcoming trends.

The 196+ forum Milan 2024 will be two days of valuable networking, insightful case studies, engaging infotainment whilst promising an authentic Italian atmosphere. Don’t miss the opportunity to meet industry leaders and be part of the Salone del Mobile, the most exciting week of the year in the design capital Milan.

Full Programme

Highlight: The Hotel Design Award 2024

The Hotel Design Award is one of the three 196+ awards given to new hotel openings that have distinguished themselves in architecture and design. An independent jury nominates up to ten hotels and thereof a shortlists of three hotels as finalists. The decision of the jury will be primarily influenced by a number of different, non-exclusive criteria with regards to aesthetic and emotional quality.

The Hotel Design Award 2023 received a total of 21 submissions from nine different European countries. Thanks to our twelve-member jury, who had to face a tough selection, we were able to select a winner and celebrate during our Gala Dinner at the 196+ forum Milan 2023.

Winner of the Hotel Design Award 2022: Hotel Casa Cook Samos

Winner of the Hotel Design Award 2023: the cōmodo

Hotel Design Award