196+ spotlight

Programme 2026

This was 196+ spotlight serviced living 2026

The 196+ spotlight serviced living event on 22 June 2026, brought together over 50 industry leaders, innovators, and newcomers to explore the evolving world of serviced, branded, and hybrid living, hosted at at Superbude Vienna Prater, a space that set exactly the right tone: welcoming, dynamic, and built for connection. In an inspiring and collaborative atmosphere, participants exchanged ideas, gained fresh perspectives, and discussed the trends shaping the future of hospitality.

Key highlights included:

Numbers & Trends – Latest facts, figures, and developments in branded living in a comparison between the booming market of Florida and the DACH region
Branded Residences & Hybrid Concepts – Lively discussions on the growing convergence of hospitality and residential living, and how operators are finding their own language for the space between hotel and home
Community & the New Guest – Conversations around digital nomadism, long-stay expectations, and the increasingly central role of community building in shaping successful hospitality concepts
Operator Perspectives – A candid and wide-ranging look at how different hotel groups and operators are approaching serviced and hybrid living — and what makes each model distinct, scalable, or simply inspiring
Behind the Scenes Tour – An exclusive tour of Superbude Vienna Prater, guided by the co-founder himself, offering a rare and personal look at the concept and vision behind the space

This year's 196+ spotlight serviced living confirmed what many in the room already sensed: this segment is no longer a niche. It is becoming one of the defining forces in hospitality — and the conversation is only just getting started.

Thank you to our speakers and participants for making this event a success and for being part of the 196+ community!