196+ forum Milan

Save the Date: 06 – 07 April 2025

196+ forum Milan, established in 2014 and founded under the name "hotel & tourism forum Milan" is the annual conference for hospitality investment & design. Held in conjunction with the Salone del Mobile it proves to be the centre for architecture, design and furniture. The two-day event presents expert debates, interactive sessions, insightful case studies and promises endless networking opportunities.

This was 196+ forum Milan 2024

The 196+ forum Milan 2024 concluded with resounding success, boasting over 20 esteemed international speakers and 25 exhibitors. With a gathering of 150 participants comprising investors, developers, real estate companies, hotel operators, consultants, architects, and designers, the event served as a vibrant platform for the exchange of industry insights and the exploration of emerging trends in hospitality and design.

Experience thought-provoking sessions with keynote presentations and panel discussions led by experts like David Kepron, who challenges the conventional notion with insights like "Design is not a Department", and Marina Baracs, who delves into the "Psychology of Space".

The conference culminated with the presentation of the Hospitality Design Award, where we extend our congratulations to the finalists: Maison ELLE Paris and Mandarin Oriental Savoy Zurich. Moreover, we are delighted to announce The Rome EDITION as the recipient of the Hotel Design Award 2024.

We extend our heartfelt gratitude to our esteemed moderators, speakers, nominated hotels, attendees, exhibitors, and sponsors for their invaluable contributions and active engagement. Join us in shaping the future of hospitality and design at the 196+ forum Milan 2025, SAVE THE DATE: 06-07 April 2025.

Highlight: The Hotel Design Award 2024

The Hotel Design Award is an award given to new hotel openings that have distinguished themselves in architecture and design. An independent jury nominates up to ten hotels and shortlists three finalists, which are presented at the 196+ forum Milan.

The Hotel Design Award 2024 received a total of 37 hotel submissions from 13 different European countries. Thanks to our jury, who had to face a tough selection, we were able to find this year’s Hotel Design Award winner.

Winner of the Hotel Design Award 2023: the cōmodo

Winner of the Hotel Design Award 2024:The Rome EDITION

Hotel Design Award