Programme 2025

Together with our Advisory Board 2025, which consists of 14 experts from the hospitality, tourism and design sector, we brainstormed, collected ideas and created a unique programme to make 196+ forum Milan an unforgettable and insightful event for our 196+ community.

Click here for our detailed programme and speaker lineup.

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Two day programme

6 April 2025 Dreamagination by Occhio

Our partner Occhio will host an exclusive tour of their installation at Villa Necchi Campiglio. With its Dreamagination, Occhio unveils a world of unbound creativity — where light, form, and imagination merge in a symphony.

6 April 2025 Welcome Reception @ 21 House of Stories Navigli

To start the 196+ forum Milan right, we organise an informal welcome reception on Sunday evening. Get ready for a nice evening with your industry friends.

  • Informal get-together on one of Milan’s trendiest rooftop bars
  • Live music and delicious food & drinks

7 April 2025 Conference Day @nhow hotel Milan

Monday is conference day! We expect about 200 attendees for a full day of inspirational content, infotainment and interactive case studies.

  • 20+ international speakers and experts
  • Panel discussions on trending topics
  • Insights into best practices from leading hospitality players
  • Presentation of the Hotel Design Award 2025

7 April 2025 Dinner @ nhow hotel Milan

Let’s end our event experience with a light dinner and delicious drinks to celebrate the winner of the Hotel Design Award 2025.


Advisory Board 2025

In order to make 196+ forum Milan the most memorable experience, we have to give our thanks to our advisory board 2025! Together with 13 experts from the hospitality, tourism and design sector, we brainstormed, collected ideas and created a unique programme to make 196+ forum Milan as unforgettable and insightful as it will be.