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196+ lounge @ EXPO REAL

Save the date: 4 – 6 October 2027

Messe München


This was EXPO REAL 2026

Together with our co-exhibitors, we enjoyed three full days of networking, exchanging ideas and creating new business opportunities. Once again, EXPO REAL proved to be a must-attend gathering for the real estate and investment sector. The fair brought together 1,777 exhibitors from 37 countries and welcomed more than 42,000 participants from over 74 countries – a truly international meeting point for the industry.

Our 196+ lounge @ EXPO REAL was once again a bustling hotspot for the hospitality community. With 40 co-exhibitors and partners and 200 daily business meetings, the lounge provided a welcoming space to reconnect with familiar faces, meet new contacts and explore future collaborations.


Our co-exhibitors at the 196+ lounge 2026

a&o hostels
Accor
BeePartments
Black Label Hotels
Bob W
BWH hotel group
Choice Hotels
Companion Hotels
Danubius hotels
Dquadrat Living
Ensana
FOHI
GBCI Europe
GSK Stockmann
Hyatt
JAB Anstoetz
JOI design
JPI
limehome
Mamma Group
Meininger Hotels
Mews
Munich Hotel Partner
PKF hospitality group
Plaza hotelgroup
Radisson
STR
TFE Hotels
Tristar
TUI group
Wyndham

Our 196+ lounge partners

Bachhuber
BSH
GIRA
Grohe
KALDEWEI
Occhio
Vitra
Voglauer
360decoro

Gallery

Please click on the images below to see a larger view.

196+ lounge 196+ lounge 196+ lounge networking 196+ lounge guests
196+ lounge team 196+ lounge networking 196+ lounge networking 196+ lounge at EXPO REAL
196+ lounge visitors 196+ lounge guests 196+ lounge networking EXPO REAL - Wyndham Hotels & Resorts
EXPO REAL - BOB W. 196+ lounge exhibition 196+ lounge networking EXPO REAL - Choice Hotels

© 196+ lounge – Tom Brunner – munixmedia Medienproduktion


Interested in becoming our co-exhibitor?

Spanning approximately 480 sqm, the 196+ lounge has earned its reputation as the ultimate meeting place for professionals in the fields of hospitality, real estate, tourism, and leisure at EXPO REAL. At its core, the 196+ lounge is designed to offer a warm and inviting atmosphere, ideal for networking and fostering connections among our co-exhibitors and partners. We are proud to welcome major hotel groups and innovative concepts to our booth, providing them with a dedicated home base for all their meetings and collaborations.

What are your benefits?

  • Full-service all-inclusive organization for your carefree participation;
  • Buzzing, welcoming space for networking with exclusive furnishing & lighting design;
  • Dedicated home base and private spaces for meetings and collaborations;
  • Booth Party on the first night at the fair;
  • Exclusive Seehausdinner “family style” on the second night of the fair;
  • Including high-quality coffee and catering;
  • Including marketing material and options for brand activities catered to your needs.

Connect with real estate’s finest: hotel groups, project developers, investors, architects and more!

If you're curious and eager to learn more about co-exhibition opportunities, we invite you to reach out to Larissa Grün at larissa.gruen@196plus.com for further information.

Check out your opportunities here:

196+ lounge Brochure

Join us at EXPO REAL for an exceptional networking experience and the chance to explore exciting opportunities in the world of real estate. Take advantage of our all-in service at and around the EXPO REAL.